Retail and Consumer Products

Changing consumer behavior and rapid technology developments push retail and consumer products market participants to disruptive and innovative business models.  Prevention and risk decreasement are our team’s main goals when assisting clients in the retail and consumer products industry. Consumer protection regulation, safety and compliance issues, increased digital influence, unfair trade, competition matters, tax and labour law issues – all these contribute to a more complex legal environment in the retail and consumer products industry. The current retail market consolidation in Croatia sets competition and trade law matters in the spotlight.

Transactions involving mergers and acquisitions among retailers require specific attention regarding concentration issues, transfer of companies, fair trade, product labeling, intellectual property, and real estate ownership issues.

Our team has been involved in advising retail clients on a day-to-day and acquisition project basis. We assist clients in reviewing campaigns and advertisements, the legal analyses of multichannel marketing, and managing disputes. We also provide on-the-ground support to clients attempting to expand or enter the Croatian market, partake in shopping center developments, or pursue credit providers when financing developments of retail space.